In order to allow the body to become more strong, young people start exercising, so the gym is especially popular. You see more and more gyms popping up everywhere. This also has a lot to do with the large amount of focus the media puts on looking muscular and being as ripped as possible.
A lot of times the media presents us with unrealistic pictures that have been photo shopped and altered in order to look extra extreme, furthermore the media never actually tells people that most of the "natural" bodybuilders have used some sort of enhancing product to achieve their impressive physiques.
I am not against people using Natural Male Hormone Steroid as long as they are not competing. If people use Organic Whey Protein Powder for personal reasons and because they want to look more muscular I think it is their own choice. However I think it is unfair that there is so much pressure on the new generation of today and how this pressure gets young boys and adolescents to take steroids because they don't feel masculine or big enough.