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GOING on a shopping spree with RM1 million is beyond one's wildest dream for most people.

Yusof threw caution to the wind as he spent lavishly at the Kuala Lumpur International Airport (KLIA) after being declared the winner at a prize presentation ceremony at KLIA recently. Malaysia Airports also announced the final group of six Indulger prize winners in the monthly draw of its ITUF campaign.

The grand prize was presented by Malaysia Airports chairman Tan Sri Dr Wan Abdul Aziz Wan Abdullah, while Indulger prize winners received their prizes from senior general manager of operation services for Malaysia Airports Datuk Azmi Murad and senior general manager of commercial services for Malaysia Airports Faizah Khairuddin.

"The Indulge Till you Fly campaign is an annual event aimed at giving travellers and visitors options and opportunities to indulge themselves and be rewarded handsomely. It underpins our strategic move to raise awareness that airports are lifestyle destinations with lots to offer, sometimes, more so than downtown malls," said Faizah.

"This year's ITUF, offering its RM1 million shopping spree, is our biggest reward yet for a traveller to or from Malaysia," she said .

The campaign was held from July 19 last year to Feb 28 this year, at all the international airports in Malaysia, namely KLIA / LCCT-KLIA, Penang International Airport , Langkawi International Airport, Kuching International Airport and Kota Kinabalu International Airport.

"Taking last year's campaign as a benchmark, we recorded a 57 per cent increase in the number of entries received, 134 per cent increase in total sales and a 50 per cent increase in average spending per passenger," said Faizah .

To take part in the campaign, travellers had to spend a minimum of RM250 at any participating F&B or retail outlet at the five international airports which also entitled them to shopping vouchers worth RM10.

Those eligible used the Indulge and Win e-kiosks to take part in the contest and redeemed their on-the-spot shopping vouchers by scanning the receipts of their purchases and passport details and answering campaign-related questions.

Monthly, six Indulger prize winners were given RM10,000 each in shopping vouchers. The grand prize winner and the monthly winners were selected randomly by an off-site computer.

Dressed in smart white checked shirt and grey sweater, you'd hardly know Isaac ole Tialolo is Maasai.

The large round holes in his ears - where his jewellery sometimes sits - might be a clue, though.

Isaac is a Maasai leader and elder. Back home in the mountains near Naivasha, in southern Kenya, he lives a semi-nomadic life, herding sheep, goats, and - mostly importantly - cattle.

But Isaac is also chair of a new organisation, the Maasai Intellectual Property Initiative, and it's a project that's beginning to take him around the world - including, most recently, London.

People need to understand the culture of the others and respect it”

"We all know that we have been exploited by people who just come around, take our pictures and benefit from it," he says.

"We have been exploited by so many things you cannot imagine."

Crunch time for Isaac came about 20 years ago, when a tourist took a photo of him, without asking permission - something the Maasai, are particularly sensitive about.

"We believed that if somebody takes your photograph, he has already taken your blood," he explains.

Isaac was so furious that he smashed the tourist's camera.

Twenty years later, he is mild-mannered and impeccably turned out - but equally passionate about what he sees as the use, and abuse, of his culture.

"I think people need to understand the culture of the others and respect it," he says.

"You should not use it to your own benefit, leaving the community - or the owner of the culture - without anything."

"If you just take what belongs to somebody, and go and display it and have your fortune, then it is very wrong. It is very wrong," he says.